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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Success Stories

Annamarie S.

Karen's commitment to selling our long-time primary residence was truly remarkable. She identified reliable and reasonable vendors who helped with pre-sale prep, provided sound advice when reviewing offers, and ensured that our closing process was completely effortless. Her keen insight into the evolving residential housing market was key in pricing our home. Her integrity was unquestionable. I heartily recommend Karen to anyone in the Berkeley Heights, New Providence and Summit area who needs an agent to either sell or buy a home.


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Nathalie B.

We have been beyond lucky to have been introduced to Karen who came highly recommended by one of her previous client. She has been nothing but the best we could have asked for to help us navigate our house hunting journey as we transition from Asia to the US. Despite only being able to communicate virtually through several FaceTime calls and many daily WhatsApp messages she meticulously guided us providing detailed information. When we finally found our dream house we knew we were in good hands thanks to her experience. Karen has worked tirelessly to make our dream of homeownership a reality and we will be forever thankful.


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Keri K.

My husband, Mark, and I very highly recommend Karen Canniffe, who represented us in purchasing a new home and selling our current home. Karen is extremely knowledgeable, diligent, and detail-oriented, and works tirelessly in responding to questions, compiling helpful data, and truly listening to preferences and concerns. In addition to being a consummate professional, she is kind, patient, attentive, and an excellent human being. She is an excellent realtor who delivers excellent results.


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Stephen E.

Karen helped my wife and I find our first home through an incredibly difficult real estate market. She was patient, honest, and thorough with her advice throughout the process. We never felt rushed or pushed, and when it came time to make a bid, she gave us all of the information needed to make the decision. She is incredibly knowledgeable and we can't recommend her enough.


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Pam Carelli

I had an extraordinary situation: I lived in Florida but needed to find, purchase, and move into a new home in New Jersey in a very short time. Further complicating things was the list of essential features I needed; and, I was completely new to the area! Karen listened very carefully, and together we made lists of potential homes that she previewed, and then we FaceTimed the best ones as I was unable to travel to see them myself. She was so quick to understand my needs! We ultimately found "the one", and I was so confident in the choice that I didn't fly up until the inspections...


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Work With Karen

My clients appreciate the time, care, expertise, guidance and perseverance I provide to them throughout the entire home buying and selling process.

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